Virgin Bingo, one of the leading brands of online bingo in the whole world was recently acquired by Gamesys. Gamesys has done its part in the last years, launching popular brands such as Jackpotjoy and Sun Bingo. This moves marks the first of many that Gamesys has scheduled for 2013
Virgin Bingo functions on software made by Virtue Fusion, but this is reportedly about to change in the coming weeks. Gamesys has acknowledged numerous changes are about to happen within the site, although the consensus remains the same, to offer one of the best online bingo experiences out there.
The amount of money involved in the transaction hasn’t been revealed to the public, although persons close to the deal commented that the number is huge. Virgin Bingo interest on seller their brand comes from the fact that Gamesys is currently one of the leading online bingo and casino games in general forces. Virgin Bingo expects that this move will give its brand much more power in the market, as to give them a push into real-money territory. Up to this point, Virgin Bingo has focused on social gaming.
Richard Branson, owner of the Virgin Group Brand shared with the media: “We are delighted the Gamesys Group has acquired Virgin Games and formed a partnership to build a global games business. Simon Burridge and his team built a strong platform and now with the help of the Gamesys Group we can expand further internationally. We believe the Gamesys Group shares our vision and will be great partners in the sector.”
First of Many
With the dawn of 2013 it doesn’t come as a surprise to see this kind of transactions between companies. The rise of social gaming is making numerous brands attempt to broader their products reach, trying to take a wider spectrum of clients. As of today, online bingo is being aggressively expanded into social gaming territory.
Gamesys begun their journey in 2011 and currently is involved with Sun Bingo, Heart Bingo and Caesars Bingo.